Journal selection
The Consumer Behaviour, Digital Marketing and E-commerce Journal List We Give Our Own Clients
Journal and conference list verified as on October 2026.
A call for papers for a marketing conference lands in your inbox: accepted papers will be published in an indexed journal, indexed in Google Scholar, Crossref, DOAJ and ResearchGate. Every word of that can be true, and none of it means what your promotion committee means by indexed.
So when an email lists five "indexes" and none of them is Scopus or Web of Science, read that as a statement that the journal is in neither. This page lists only journals that are, grouped by what you pay, starting with those that charge no APC at all.
Deadline planner
Move the slider to the number of months you have before your deadline. The lanes show which route in this field still fits.
How to read a quartile before you read the list
Three systems matter in marketing. The Scopus quartile comes from Scimago, inside a Scopus subject category. The JCR quartile comes from Clarivate, inside a Web of Science category, using the impact factor. And the ABDC list, covered in the questions below, often decides internal credit in business schools regardless of either.
The index tier matters more than any quartile. An ESCI journal shows an impact factor and a quartile that look exactly like an SSCI one on screen, so an ESCI Q1 will not satisfy a rule asking for SSCI. Where the tier is not recorded, the tables say so rather than guess. Settling this before the cover letter is the first step in Journal Submission Preparation.
Diamond open access: marketing journals with no APC
Led by one ESCI Q1 journal with an impact factor above 5, which is unusual for a title that charges nothing. Below it the tier falls quickly, and three rows carry no quartile at all.
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What is on this page
Tap a block to filter every table below to that group.
| Journal | ISSN | Publisher | Web of Science index and JCR quartile | Scopus quartile | Access model and article charge | Journal link | Our note |
|---|---|---|---|---|---|---|---|
| Spanish Journal of Marketing, ESIC | 2444-9695, 2444-9709 | Emerald Group Publishing Ltd. | ESCI, Q1, JIF 5.3 | Q2 | No APC, Diamond OA No article charge (Diamond OA) | www.emeraldgrouppublishing.com/services/publis | An impact factor above 5 with no APC, published in English. The strongest free title here by some distance. |
| Journal of Tourism, Heritage and Services Marketing | 2529-1947 | International Hellenic University | No Web of Science tier recorded | Q2 | No APC, Diamond OA No article charge (Diamond OA) | www.jthsm.gr/ | Services marketing broadly, not only tourism. Quick decisions and Scopus Q2. |
| Journal of Sustainable Marketing | 2766-0117 | Luminous Insights LLC | No Web of Science tier recorded | Q3 | No APC, Diamond OA No article charge (Diamond OA) | luminousinsights.net/journals/jsm/ | Green and ethical consumption. Young, Scopus indexed, and free. |
| NIM Marketing Intelligence Review | 2627-4957, 2628-166X | Sciendo | No Web of Science tier recorded | Q4 | No APC, Diamond OA No article charge (Diamond OA) | sciendo.com/journal/NIMMIR | Short, practitioner-facing pieces. Research translated for managers rather than original studies. |
| Journal for Advancement of Marketing Education | 1537-5137, 2326-3296 | Marketing Management Association | No Web of Science tier recorded | Q4 | No APC, Diamond OA No article charge (Diamond OA) | jame.scholasticahq.com/ | Teaching marketing, not doing it. The home for classroom and curriculum studies. |
| Journal of Marketing and Consumer Behaviour in Emerging Markets | 2449-6634 | University of Warsaw | No Web of Science tier recorded | No quartile recorded | No APC, Diamond OA No article charge (Diamond OA) | press.wz.uw.edu.pl/jmcbem/ | Named exactly for this subject, but with no quartile recorded. Check what your rule makes of that. |
| Asean Marketing Journal | 2085-5044, 2356-2242 | Universitas Indonesia | No Web of Science tier recorded | No quartile recorded | No APC, Diamond OA No article charge (Diamond OA) | scholarhub.ui.ac.id/amj | Southeast Asian consumer studies, university run. No quartile recorded. |
| Marketing (Beograd) | 0354-3471, 2334-8364 | Serbian Marketing Association | No Web of Science tier recorded | No quartile recorded | No APC, Diamond OA No article charge (Diamond OA) | scindeks.ceon.rs/journalDetails.aspx?issn=0354 | An association journal with no quartile recorded. Useful regionally, weak for most committees. |
Not sure whether the journal you picked is still indexed? Run it through the Predatory Journal Checker at ai.researchramp.com, or send us the title on WhatsApp or WeChat for a same-day check. Two minutes to spare instead? Try the Smart Quiz.
Web of Science options: SSCI, AHCI and ESCI
The marketing flagships, every one a subscription title with no APC. These are also the journals whose review cycles run longest, which the revision section below explains. The AI Journal Finder matches an abstract against them in seconds.
| Journal | ISSN | Publisher | Web of Science index and JCR quartile | Scopus quartile | Access model and article charge | Journal link | Our note |
|---|---|---|---|---|---|---|---|
| Journal of Marketing | 0022-2429, 1547-7185 | American Marketing Association | SSCI, Q1, JIF 10.4 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | The discipline's flagship. A managerial contribution with substantive theory, usually across several studies. |
| Journal of Retailing | 0022-4359, 1873-3271 | Elsevier B.V. | SSCI, Q1, JIF 10.2 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Retail and omnichannel shopping. The senior home for e-commerce behaviour studies. |
| Journal of the Academy of Marketing Science | 0092-0703, 1552-7824 | Springer New York | SSCI, Q1, JIF 10.1 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Broad strategic and consumer scope, and more open to survey methods than the psychology-led titles. |
| Journal of Consumer Research | 0093-5301, 1537-5277 | Oxford University Press | SSCI, Q1, JIF 6.4 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Theory of consumption itself, from experiments to ethnography. The hardest door in the field. |
| Journal of Consumer Psychology | 1057-7408, 1532-7663 | John Wiley and Sons Inc | SSCI, Q1, JIF 6.1 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Experimental and process-focused. Multiple studies with pre-registration are now the norm. |
| Journal of Marketing Research | 0022-2437, 1547-7193 | SAGE Publications Ltd | SSCI, Q1, JIF 5.0 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Methods and modelling as much as behaviour. Field and secondary data are expected alongside labs. |
| Journal of Consumer Culture | 1469-5405, 1741-2900 | SAGE Publications Ltd | AHCI and SSCI, Q1, JIF 2.5 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Sociological and cultural approaches. Dual listed in AHCI and SSCI, which few marketing titles are. |
| Journal of Global Fashion Marketing | 2093-2685, 2325-4483 | Taylor and Francis Ltd. | ESCI, Q1, JIF 5.5 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Fashion and luxury consumption. A high impact factor for its niche. |
| Journal of Marketing Theory and Practice | 1069-6679, 1944-7175 | Routledge | ESCI, Q1, JIF 5.3 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Strong on structural equation modelling papers. A realistic step below the flagships. |
| Journal of Marketing Communications | 1352-7266, 1466-4445 | Routledge | ESCI, Q1, JIF 4.6 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Advertising, influencers and brand messaging. A frequent home for social media studies. |
| Journal of Current Issues and Research in Advertising | 1064-1734, 2164-7313 | Taylor and Francis Ltd. | ESCI, Q1, JIF 2.9 | Q2 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Advertising effects and policy. Short and focused papers do well. |
Scopus-indexed options
Scopus Q1 titles here carry a Web of Science Q3 or Q4, which is the gap described above. Every one charges no APC except Management and Marketing. Planning a sequence of papers is the Mentorship Program.
| Journal | ISSN | Publisher | Web of Science index and JCR quartile | Scopus quartile | Access model and article charge | Journal link | Our note |
|---|---|---|---|---|---|---|---|
| Journal of Interactive Advertising | 1525-2019 | Taylor and Francis Ltd. | No Web of Science tier recorded | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Digital and programmatic advertising. Scopus Q1 with no Web of Science tier recorded. |
| Marketing Theory | 1470-5931, 1741-301X | SAGE Publications Ltd | Web of Science listed, tier to verify by ISSN, Q3, JIF 2.8 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Conceptual and critical papers. No data required, but a real argument is. |
| Journal of Global Scholars of Marketing Science | 2163-9159, 2163-9167 | Taylor and Francis Ltd. | Web of Science listed, tier to verify by ISSN, Q3, JIF 2.7 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Bridges Asian and Western marketing research. Asian consumer samples are welcome. |
| Marketing Letters | 0923-0645, 1573-059X | Springer New York | Web of Science listed, tier to verify by ISSN, Q3, JIF 2.5 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Short papers with one clean finding. Faster than the flagships and well respected. |
| Quantitative Marketing and Economics | 1570-7156, 1573-711X | Kluwer Academic Publishers | Web of Science listed, tier to verify by ISSN, Q3, JIF 1.1 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Structural and econometric models of demand. Economics training is assumed. |
| Foundations and Trends in Marketing | 1555-0753, 1555-0761 | Now Publishers Inc | Web of Science listed, tier to verify by ISSN, Q4, JIF 0.5 | Q1 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Commissioned monographs. Approach the editors before writing. |
| International Journal of Internet Marketing and Advertising | 1477-5212, 1741-8100 | Inderscience Enterprises Ltd | Web of Science listed, tier to verify by ISSN, Q3, JIF 1.9 | Q3 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Online marketing and e-commerce. A reachable first indexed paper. |
| Journal of Philanthropy and Marketing | 2691-1361 | John Wiley and Sons Inc | Web of Science listed, tier to verify by ISSN, Q3, JIF 1.4 | Q3 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Donor behaviour and cause marketing. Narrow, uncontested, with an impact factor. |
| Review of Marketing Science | 1546-5616 | Walter de Gruyter GmbH | No Web of Science tier recorded | Q3 | No APC, subscription Subscription or hybrid, no APC | Verify on the publisher page | Quantitative marketing science at a lower band. |
| Management and Marketing | 1842-0206, 2069-8887 | Springer International Publishing | Web of Science listed, tier to verify by ISSN, Q4, JIF 1.2 | Q3 | APC charged 1,990 USD | link.springer.com/journal/44491 | Now open access at a full commercial APC. High for a Scopus Q3 title. |
No EI Compendex journal in the source data matched this subject, which is expected for a behavioural field, so there is no EI table on this page.
Gold open access: marketing journals with an APC
Charges from 75 to about 1,400 US dollars, lower than in most fields in this series. Several carry an impact factor at the lowest band and no Scopus quartile, so read both columns before paying.
| Journal | ISSN | Publisher | Web of Science index and JCR quartile | Scopus quartile | Access model and article charge | Journal link | Our note |
|---|---|---|---|---|---|---|---|
| Innovative Marketing | 1814-2427, 1816-6326 | LLC CPC Business Perspectives | Web of Science listed, tier to verify by ISSN, Q4, JIF 1.2 | Q2 | APC charged About 1,400 USD (billed as 1,195 EUR) | businessperspectives.org/journals/innovative-m | Scopus Q2 with an impact factor. The strongest paid option on this table. |
| Asia Marketing Journal | 1598-7868, 2765-6500 | Korean Marketing Association | Web of Science listed, tier to verify by ISSN, Q4, JIF 0.5 | Q3 | APC charged 900 USD | amj.kma.re.kr/journal/ | An association journal with a long record. Korean and Asian samples fit naturally. |
| Retail and Marketing Review | 2708-3209 | MC CANT | Web of Science listed, tier to verify by ISSN, Q4, JIF 0.3 | No quartile recorded | APC charged 525 USD | retailandmarketingreview.co.za/home/ | South African retail research. Carries an impact factor but no Scopus quartile. |
| Marketing and Management of Innovations | 2218-4511, 2227-6718 | Sumy State University | Web of Science listed, tier to verify by ISSN, Q4, JIF 1.2 | No quartile recorded | APC charged About 295 USD (billed as 250 EUR) | mmi.sumdu.edu.ua | Low APC with an impact factor, but no Scopus quartile. Confirm your rule first. |
| Journal of Consumer Sciences | 2460-8963 | IPB University | No Web of Science tier recorded | No quartile recorded | APC charged 75 USD | journal.ipb.ac.id/index.php/jcs/index | Household and family consumption, Indonesian university. Nominal fee, no quartile. |
| Polityki Europejskie, Finanse i Marketing | 2081-3430, 2544-0640 | Warsaw University of Life Sciences Press | No Web of Science tier recorded | No quartile recorded | APC charged 1,000 PLN (billed in local currency) | pefim.sggw.edu.pl/about | Polish university title with no quartile recorded. Regional value only. |
| Revue Internationale du Marketing et Management Strategique | 2665-7341 | CHAKOR Abdellatif | No Web of Science tier recorded | No quartile recorded | APC charged 500 MAD (billed in local currency) | revue-rimms.org/ | French-language, published by an individual, no quartile. Check carefully before submitting. |
Indexed conference routes in consumer research
This is where the word "consumer" misleads. Most indexed series that match it are consumer electronics conferences, which have nothing to do with consumer behaviour. Two business series are genuinely relevant.
| Conference or proceedings series | Index status | ISSN or publisher | Coverage and subject | Our note |
|---|---|---|---|---|
| ICSBT International Conference on Smart Business Technologies | EI Compendex book series | Science and Technology Publications | Business management, computer science applications | E-commerce platforms and digital business. The most relevant indexed route here. |
| Greening of Industry Networks Studies | EI Compendex book series | Springer | Business and international management, sustainability | Sustainable consumption and green marketing from the business side. |
| IEEE International Conference on Consumer Electronics | Scopus-indexed proceedings series | 0747668X | 2020-2025 and earlier years | Consumer electronics hardware, not consumer behaviour. Listed so you can rule it out. |
| IEEE Consumer Communications and Networking Conference, CCNC | Scopus-indexed proceedings series | 23319860 | 2022-2026 | Networking engineering, not marketing. Same false match on the word consumer. |
What a major revision looks like in consumer behaviour research
A major revision in this field rarely means rewording. At the SSCI titles above it usually means new data. These are the requests we see most often.
- Run another study. The most common request at the flagships. A single experiment is treated as a pilot, and reviewers ask for a replication, a boundary condition or a field study with real purchase behaviour.
- Show the mechanism properly. A mediation model estimated on the same survey is no longer enough. Expect a request to manipulate the mediator directly, or to add a moderation-of-process study.
- Clean the online panel. Prolific and MTurk samples draw questions about attention checks, bots, repeat participants and exclusion rules, which must be stated before the analysis rather than after.
- Pre-register or explain why not. Several journals here now expect pre-registration for experiments, and reviewers will ask about any hypothesis that looks written after the result.
- Report effect sizes and power. A significant result on 120 participants invites a power analysis and a question about whether the effect will hold.
- Defend the measures. For survey papers, expect requests for discriminant validity using HTMT, a common method bias test beyond Harman's single factor, and a marker variable.
Budget three to six months for a major revision here, because new data takes time. The response letter itself is Review & Response Support, and building the first submission so it survives is Manuscript Preparation Support.
What gets accepted in this field, and what gets rejected
Likely accepted
- Multiple studies, one argument. A lab result, a replication and a field or secondary data test that move in the same direction.
- Behaviour, not only intention. Clicks, purchases, returns or reviews measured rather than asked about.
- A mechanism tested by manipulation. The process changed directly, not only measured.
- Pre-registration and open materials. Hypotheses, stimuli and analysis plans posted before data collection.
- Managerial relevance with a number. What the effect is worth to a firm, estimated.
- Clean panel data. Exclusion rules stated in advance and applied consistently.
Likely rejected
- Purchase intention on a convenience sample. The most submitted design in the field and the most rejected.
- TAM or UTAUT relabelled. Technology acceptance constructs applied to another app or platform.
- Cross-sectional mediation claimed as process. A PROCESS model run on one survey.
- A single study with a small effect. One experiment, no replication, marginal significance.
- Influencer studies with no behavioural outcome. Follower attitudes measured, sales ignored.
- Students as consumers of everything. Undergraduates standing in for luxury buyers or retirees.
Is ABDC A the same as Scopus Q1 for consumer behaviour research?
No. They are different systems measuring different things. ABDC is a grading of business journals by the Australian Business Deans Council, using expert panels, while Scopus Q1 is a citation ranking inside a Scopus subject category. A journal can be Scopus Q1 and graded B on ABDC, or ABDC A and Scopus Q2.
Business schools that use ABDC usually treat it as the deciding list, so check which one your rule names before choosing a venue. The two are not interchangeable in either direction.
Which consumer behaviour journals are on the ABDC list?
ABDC grades are not part of the Scopus and Web of Science data behind this page, so we do not print them rather than risk a wrong grade. Search each title on the current ABDC Journal Quality List at abdc.edu.au, which is free and searchable by title or ISSN.
As a working rule, the long-established marketing journals in the Web of Science table are almost all ABDC listed, while many of the Diamond and Gold titles with no quartile recorded are not. Confirm each one before you submit.
Does my business school accept a Scopus Q1 that is not ABDC ranked?
Only your own school's written rule answers that, and practice splits sharply. Schools that adopted ABDC as their benchmark often give no credit at all to an unranked journal, whatever its Scopus quartile, while others accept Scopus Q1 as an alternative route.
The trap is common in marketing: several Scopus Q1 titles on this page carry a Web of Science Q3 or Q4 and may not appear on ABDC. Ask for the rule in writing before submitting, not after acceptance.
What counts as an A star journal in consumer behaviour research?
A star is the top grade on the ABDC list, reserved for a small group of journals the panels judge to be the best in each discipline. Grades are revised when the list is reviewed, so the only reliable answer is the current ABDC list itself.
In marketing, the titles most often discussed as the A star group are the senior SSCI journals at the top of the Web of Science table. Treat that as a starting point and confirm each grade on abdc.edu.au, because we do not print grades we have not verified.
What happens to my paper if the journal is delisted after acceptance?
If your article was published while the journal was still covered, it stays in Scopus or Web of Science and remains an indexed paper. Coverage ends from the delisting date forward, so articles published after that are not indexed.
If you have been accepted but not yet published, the article may fall on the wrong side of the date. Withdrawing formally before publication is usually cleaner than defending it to a committee later. Keep a dated screenshot of the journal's index record from the day you submitted.
What is the difference between ESCI and SSCI when my university asks for a Web of Science paper?
Both belong to the Web of Science Core Collection but are separate indexes with different bars. SSCI is the established social science citation index, while ESCI covers journals that passed quality screening but not the full citation criteria.
Both now show impact factors and quartiles, so they look identical on screen. A rule naming Web of Science usually accepts ESCI. A rule naming SSCI does not, whatever the impact factor, which matters here because several ESCI marketing titles carry impact factors above 5.
How much does it cost to publish a consumer behaviour paper in an indexed journal?
Usually nothing. Every journal in the Web of Science table is subscription with no APC, as are all but one of the Scopus titles, and the Diamond table includes an ESCI Q1 journal with an impact factor of 5.3.
Where an APC applies, the range here runs from 75 to about 1,990 US dollars, the lowest ceiling of any field in this series. Paying buys speed and open access, not standing.
Is a Scopus Q3 paper in consumer behaviour research enough for a PhD submission?
For most universities yes, because the requirement usually names the index rather than the quartile, and a Q3 article is a Scopus-indexed article. Some programmes, especially in business schools, specify Q1, Q2 or an ABDC grade, in which case it is not.
Get the requirement in writing at the start of your final year. In a field where the flagships take a year or more across revision rounds, the difference between Q3 and Q1 is often a year of your life.
What editors screen before a reviewer sees your paper
The editorial office checks whether the English is clear enough to review, whether the structure and reference style match the journal, and what the similarity report says. Marketing papers often score high innocently, because established scales are quoted item by item. Run your own check first with the Plagiarism & AI Similarity Checker, and settle language and formatting through Manuscript Editing.
Where Research Ramp comes in
We match a finished abstract against live indexing, tell you plainly when a design will not survive the first screen, and prepare the submission so the editorial office has no reason to bounce it on formatting. Subject-matched PhD editors, milestone payments, and the author stays the author throughout. Where a study needs a second country sample or a co-author with panel access, that is Collaboration Matching, and past work is on our Case Studies page.
- Journal Selection and Publication Support, the main guide this post sits under
- All 30 subject journal lists, the full series index
- Management & Finance, the subject page for marketing and consumer research
- Human resource management and employee wellbeing: journal list
- Journals for entrepreneurship, innovation and SMEs research
Questions we are asked about conference papers
Is an EI Compendex conference paper equal to a journal paper?
Almost never in marketing. Business schools weight an indexed journal article well above an indexed conference paper, and in this field the respected conferences publish abstracts or working papers rather than indexed proceedings. Treat the conference as a step towards the journal.
Can I extend my conference paper into a journal article?
Yes, and it is the normal path. Where the conference published only an abstract, the journal version is unconstrained. Where it published a full paper, add substantial new material, usually a further study, and cite the conference version in the manuscript and cover letter.
Which conferences are actually indexed?
Only the ones the index itself lists, checked volume by volume in the live Scopus source list or in Engineering Village for EI Compendex. In consumer research that is a short list, and the word consumer in a conference name more often means electronics than behaviour. Thesis, funding and authorship questions sit under Other Academic Support.
Send us the abstract, we will send back the shortlist
Send us your abstract and we will return a shortlist that separates SCIE, SSCI, AHCI, Scopus and EI options, with the access model marked against each. Tap the WhatsApp icon, or scan the WeChat code. To hand over the whole route from venue choice to acceptance, that is the Full Publication Package.
发送摘要,即可获得按检索类型分层的期刊清单。
We post indexing updates, delistings and venue notes as they happen. Follow Research Ramp on LinkedIn, and subscribe to our newsletter, The Right Way to Do Research, for a regular round-up in your inbox.
Disclaimer. Every table on this page is correct as on October 2026 and no later. Article charges shown in US dollars are approximate conversions at October 2026 rates, and journals bill in their own currency. Indexing, quartile, access model and charges change through the year, and journals can be added to or removed from Scopus and Web of Science at any time. This page is general information only. Research Ramp Private Limited accepts no responsibility or liability for any decision made on the basis of it, including the choice of journal, any charge paid, or the outcome of any submission. Every detail must be independently verified by the author with the journal's own website and the live Scopus source list and Web of Science Master Journal List before submitting. If you would like an informal second check, send us the title and we will look at it for you.
本页所有列表数据截至 2026 年 10 月,仅供一般参考。Research Ramp 不对任何依据本页作出的选刊、付费或投稿结果承担责任。投稿前请务必通过期刊官网及 Scopus、Web of Science 实时数据自行核实收录情况与费用。
What the charged journals cost
Every stated article charge on this page, converted to US dollars. Tap a bar for the journal and its index tier.